Tested for the Unexpected
Tested for the unexpected is an advertisement about Dunlop tyres although it is very discreet on what is being sold. I believe it is aimed at an artistic audience as it has many twists and turns to it unlike normal commercials. There are warm, kind colours throughout the video which contrasts with the music used for the ad- Velvet Underground- Art house Band Psychedelic who have worked with Andy Warhol (Venus with furs). This could be metaphor to show that Dunlop tyres seize control of the road. The reason why it contrasts is due to the soundtrack being really creepy and dark however the colours are bright and in your face.The advertisement is very memorable as it confuses the audience allowing them to want to see more and figure out the meaning of the film. This commercial shows modernism throughout as it seems to be breaking all the rules of that era in regular commercials. The first time this was aired was November 1993, Tony Kaye added his twist to this advert to catch the audiences attention. He is incredibly good at creating these types of advertisement/ music videos/ movies. I personally enjoyed this video as I was shocked that you find out at the end that all it is about is Dunlop tyres.
Atmosphere by Joy Division
Anton Corbijn created this music video in 1988, it was made after Ian Curtis died. I believe that it is aimed at fans to remember his talent with music, a memorial. Although it could be seen as exploiting his death to some people. But I believe it is a pleasure to understand Ian Curtis' actions and emotions at the time of his death. The way the video was made was to look older than it actually is, as it is in black and white and still images have been used of Ian Curtis which couldn't have been help due to him being dead. It is also very grainy and simple which also makes you believe it is a lot older. I think that black and white was used to portray it is lifeless like Curtis. But it could also represent That the band took themselves seriously. The actors in it are dressed as monks this perhaps could represent a funeral or religious beliefs. The lighting is very natural probably to represent life as a normal day. The video works very well with the music as they have put the images of Joy Division in time with the beat as well as the actors are also walking in time with the beat. The music is very dark and miserable but Joy Division was known for that style of music, Anton Corbijn seemed to have created this video to go extremely well with the song. I don't believe much technology was used in the making of the video as it is very simplistic.
Comparison and Contrast
Both videos have there good and bad qualities but the one that caught my eye most was Tested for the Unexpected as it is very colorful and unusual whereas Atmosphere is quite plain and simple. Also Tested for the Unexpected looks like it has more production value due to the modernism used throughout when Atmosphere looks very dated and out of fashion. It's clear that I prefer to see the more abstract and modern videos which is why I enjoyed Tested for the Unexpected.
Videos may be subject to copyright.
No comments:
Post a Comment