SEGA is a Japanese games publisher and developer. In the past SEGA developed it's own brand of games consoles such as the SEGA Mega drive known as the SEGA Genesis in America. But due to financial difficulties SEGA decided to give up on making consoles this happened in 2001. However SEGA still continues to manufacture video games. SEGA definitely made the right choice as they started to gain stronger earnings from there game, Mushiking a software title in which helped to get SEGA back on the map. SEGAs highest achievement was creating the well known Sonic the Hedgehog. SEGA felt that they needed to create a mascot to help them get back at there rivals (Nintendo) so basically SEGA wanted there own Mario but wanted to make it better. That is where Sonic comes in. Sonic was created in 1991 by Yuji Naka and Naoto Oshima. Sonic's super speed blew away the audience as nothing like this was done before so it was a brand new thing that came into the video gaming industry. Sonic single handedly established SEGA as a serious contender in the home console market. He first appeared in Rad Mobile but he didn't have much of a part, however he then became a playable character in Sonic The Hedgehog game. Sonic the Hedgehog game has sold over 80 million copies world wide. This was extremely good for SEGA so they decided to make more. Although Sonic went downhill a bit when it changed to 3D with the Shadow the Hedgehog game but still the quality of Sonic games has gone up again as he is such a loving character with millions of fans, with Sonic Colors and Generations. Sonic The Hedgehog has branched out into other media forms such as comic books and 3 TV shows.
SEGA assigned Gearbox Software in order to create a new game, Aliens: Colonial Marines. However the game turned out to be a disappointment as many people felt as though they weren't getting their moneys worth. This was shown by it being nothing like the demo and it had many faults and glitches when playing so it was a complete disappointment to the public and SEGA. There was a lot of conflict towards SEGA and Gearbox from fans on who was to blame for this disaster.
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