Ubisoft

Ubisoft is a french games publisher and developer. It has created a number of acclaimed video game titles such as The Assassins Creed series, Prince Of Persia, Rayman and Far Cry. They're also responsible for a number of licensed titles from military novelist Tom Clancy such as Splinter Cell, Ghost Recon and many more. In their early days they targeted young children more than teenagers and adults, making their name with more child friendly games such as Rayman. In recent years they have moved towards more mature games on the back of their success with early games in the Prince of Persia franchise. They are very popular in the gaming community. This is most likely due to the high quality games they produce especially in recent years, games such as Assassin's Creed II and Far Cry 3 both of which hold around a 90 score on Metacritic respectively.

Despite their popularity Ubisoft are no stranger to controversy and are generally viewed less favorably in the PC gaming community due to many reason but primarily because of their implementation of "Always on DRM" seen in games such as Driver: San Francisco and many more that forced players to keep a constant internet connection even when playing single player modes despite the connection not being needed to enhance the experience. This is apparently because Ubisoft games have a "93-95% piracy rate" on PC. However due to severely negative feedback from their customers and the wider gaming community in general Ubisoft patched the requirement out of many of their games before officially ditching the policy in 2012. More recently they have courted controversy due to their treatment of Assassin's Creed creator Patrice Desilets. Many people credit Desilets for helping to put Ubisoft on the map, his work on Prince of Persia: The Sands of Time helped establish Ubisoft as a real player in the industry. He then went on to create the Assassin's Creed franchise which is of course Ubisoft's most valuable I.P at this time. After quietly leaving Ubisoft in 2010 he then joined THQ Montreal and was working on a game called "1666" however after THQ's demise in 2012 Ubisoft bought THQ Montreal at auction and the 1666 I.P was included in the deal. Development seemed to be continuing as normal until May 7th 2013 when Desilets once again left the company. This time however Desilets did not go quietly claiming Ubisoft had sacked him without so much as allowing him to say goodbye to his team and that the decision was "baseless and without merit". Ubisoft then Suspended development on the game leading to some people in the industry to suggest that the whole thing was Ubisoft "getting rid of the competition" as 1666 was expected to be similar to the Assassin's Creed franchise.

Ubisoft have numerous studios world wide which has helped them capitalize on Assassin's Creed's success by annualising the series which has brought in the financial clout to back Far Cry 3's development which has paid dividends and cemented Far Cry 3 as another powerful I.P for Ubisoft. All this coupled with the success of the Just Dance franchise with the casual gamer has catapulted Ubisoft to one of the most powerful publishers in the entire industry and with the highly anticipated Watch_Dogs on the horizon the future looks equally bright for the french company. They have come along way from being one small company from Carentoir, Morbihan.

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