National Trust
- Reconnect with nature
- Re position the National Trust away from its current perceived image; make it relevant to the modern visitor.
- Put the trust firmly at the center of a drive to re-establish the importance in our lives.
- Create an integrated campaign that makes their brand stand for a positive impact on people's relationship with nature and beauty, forever.
- Share your own personal story, but don't tell us what you think we want to hear.
- Explain, who you are, you values, you identity, your purpose ... your truth.
- Once you know what you want to say, be imaginative in how you tell us it for example, animations etc...
- Obviously your story is an ongoing one so get us excited to hear what to come next what's "to be continued..."
- show the emotion of film.
- Create a 25 second ident for Digital Cinema media (DCM) and fill it with your creative interpretation of the true power of the cinema.
- You will need to visualise emotion literally showing how film feels.
- Go big, Big concepts, big ideas big executions etc...
Information gathered from D&AD website.
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