Monday 6 January 2014

Competitions by D&AD

I have found some competitions that have caught my attention on D&AD here are some;
National Trust

  • Reconnect with nature
  • Re position the National Trust away from its current perceived image; make it relevant  to the modern visitor.
  • Put the trust firmly at the center of a drive to re-establish the importance in our lives.
  • Create an integrated campaign that makes their brand stand for a positive impact on people's relationship with nature and beauty, forever.
Tell don't sell, make your mark

  • Share your own personal story, but don't tell us what you think we want to hear.
  • Explain, who you are, you values, you identity, your purpose ... your truth. 
  • Once you know what you want to say, be imaginative in how you tell us it for example, animations etc...
  • Obviously your story is an ongoing one so get us excited to hear what to come next what's "to be continued..."
Digital Cinema media

  • show the emotion of film.
  • Create a 25 second ident for Digital Cinema media (DCM) and fill it with your creative interpretation of the true power of the cinema. 
  • You will need to visualise emotion literally showing how film feels. 
  • Go big, Big concepts, big ideas big executions etc... 

Information gathered from D&AD website. 

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